salesforce.com CRM Management Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
Cloud Computing is slowing becoming a buzz-word in the
Software Industry. So much has been said about the power of
cloud computing and its ability to revolutionize the way we do
business.
So what exactly is cloud computing? A very simplistic
explanation would be internet based use of technology. Here the
term cloud personifies internet as a medium to communicate and
collaborate. This would allow companies and consumers to access
applications over a connected network without the hassle of
installation and maintenance.
Most people jump to conclusions that cloud computing is same as
SaaS (Software as a Service Model). However SaaS is only a part
of this larger concept. Cloud Computing includes three core
aspects. These are Infrastructure as a Service (IaaS), SaaS and
Internet based development (Platform as a Service).
IaaS typically provides the networking infrastructure and other
hardware support to software developers and vendors. They can
use these IaaS services to host their applications on the
internet to their end users. This is a concept in the nascent
stages, yet providers like Amazon, provide such computing
services to their customers.
SaaS is a concept which has been in use for some time now.
Vendors like Salesforce.com, Google and NetSuite use it in a big
way, and it is slowly gaining popularity as an effective
business model. The basic idea behind this concept is that
customers can access software applications, on demand over the
internet via a Web Browser. In this model, customers can
subscribe to the software, instead of purchasing it. Hence they
can pay for the period for which they use the software, most
commonly on a pay per month basis.
PaaS is a concept where software developers can develop and host
new software via the internet, without having to purchase new
hardware or software. Microsoft Azure and Google Apps, are some
of the popular PaaS providers.
Seeing a rise in popularity of this concept, major software
vendors like SAP, Oracle, Microsoft and IBM, each are working on
devising key strategies for the same. Currently vendors like SAP
and Microsoft have a combined share of thirteen percent in the
Indian SaaS market, with Webex and Salesforce leading the roost.
There is a general trend of SMEs adopting much faster to a model
like this as compared to larger corporations.
It seems traditional on-premise application providers have shown
some resent toward this increasing buzz and adoption towards the
cloud hype. In fact Oracle CEO Larry Ellison states that the IT
industry is more fashion driven and begins to associate
everything to a cloud, in a sarcastic statement to the press.
Yet, Oracle has its own strategy to counter cloud computing. Its
CRM on-demand tool is slowly gaining popularity among the
industry.
SAP is not far behind when it comes to cloud adoption. It has
taken a hybrid approach to integrate the on-premise and
on-demand models to ensure unison and integrity among enterprise
applications. SAP BusinessObjects is an on-demand solution to
cater to the diverse needs of small and medium sized
enterprises.
There are still some risk factors and apprehensions to a
complete shift to the cloud. In fact, SAP's former CEO Leo
Apotheker had said, that a large company cannot put everything
on the cloud, as the cloud would collapse. John Wookey who is
now in charge of SAP's on-demand strategy, is working on new
strategies to counter the hype of cloud computing.
How will businesses, software companies adapt to the changing
trends in the software industry is something to look for in the
near future. But from the looks of it, cloud computing is
definitely something that is here to stay.
Source: Lawrence Gilbert
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