Although CRM, Customer Relationship Management, is a time and money saving
tool that many businesses use to streamline their sales process, enhance
marketing efforts and integrate their front office procedures for a one-stop
location for all pertinent client account information. The costs associated
with a software implementation can be too high for a lot of small businesses
to take on.
Consider this:
If your company wants to use a CRM software package to manage your sales,
marketing, billing and client database, there are normally extenuating fees,
above and beyond the cost of the software package itself.
Hardware upgrades or installation: Your new small business CRM software will
need to have the room required to run effectively as well as to increase in
size as your database files grow, and if you are like a lot of small
businesses, the price of a new server to house one program, seems a bit
extreme. Even if your server has the capacity to hold the database, chances
are that it will have to be upgraded to a version that works best with the
software implementation to stay within warranty guidelines of the new
program.
Training fees: You and your staff will have to be trained in the use and
maintenance of your small business CRM software package, from the server
side as well as the functionality. This training takes time, and all
companies know that time is money. Along with initial training, most
software packages require an upgrade, which means the vendor will have to
come out to your offices to upload the new version. Your staff will not be
able to work during the upgrade, so you will be losing even more time (and
money.)
Stay within your Budget with a Web Based CRM System
Your company can avoid the contingent costs of a small business CRM software
package when you opt for a web based CRM system. There are no hardware
requirements, no on-site training to distract your staff and no need to stop
work for upgrades to the software. Web based CRM has all the benefits of a
customer relationship management system and none of the time-consuming and
expensive hassles of the downloadable version. With instant web-access to
all your data from anywhere at any time, your staff will see the benefits
immediately of the CRM model, but your company will not have to endure the
ongoing costs of a CRM software-based system.
Source: Michael Kypros link
Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
