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salesforce.com CRM Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
In business, the more you understand and know about your
customers, the better you can understand their needs and convert
those needs into dollars in your account.
In today's business climate, a Client Management System (CRM,
CMS) is invaluable as a tool and also probably one of the most
underutilized pieces of critical software in the market place
today.
A carefully chosen and properly implemented CRM will give you
all the information that you need on your client and allow you
to understand:
• Who they are
• What they buy
• When they buy
• How they buy
All critical information when it comes to creating, leveraging
and implementing a successful marketing strategy which in turn
means more dollars in your pocket and more sales.
In order for your chosen CRM system to be effective in any way
you will need to feed into it as much information as possible.
Remember the old adage here - Garbage In means Garbage Out.
Feed your CRM with the information that you require, treat it
appropriately and you will wonder how you ever did business
without it!
Including information into your CRM about all your client
interactions will stop any duplication and hence allow you to
send one 'clear' message to the customer.
All pertinent information regarding your clients should also be
religiously maintained and updated:
• Names
• Company
• Industry
• Contact People Within Organisation
• Email addresses
• Address and Phone details
I personally know of plenty of my own clients who have used the
Tazz One CRM to satisfy little customer needs such as whether
they drink tea or coffee and how they take it. When the customer
comes into their offices, the receptionist is able to customise
their greetings to each particular client by offering them the
appropriate beverage.
Useful information that puts the client at ease upon entering
your office!
So what next? You have implemented a CRM, taught your staff how
to use it and started collecting and collating all that
information. What now?
One of the biggest things that a properly implemented and
maintained CRM has the ability to do for you is to give you that
extra boost in defining how you contact your clients.
A successful CRM implementation will allow you to do things like
an email marketing campaign that is exactly matched to the
relevant information that your CRM possesses about your client.
No more hit and miss emails! This would then transform itself
into a greater degree of interaction by those clients with your
company and hence, lead to more appropriate contact with you.
Remember though, for your CRM to be not just another white,
expensive elephant in your organisation, a few things need to be
in place:
- Proper Training
Ensure that your staff knows what they need to be doing with
regards to the CRM, daily
- Proper Use
Everyone within your business needs to be using it, daily
- Keep It Updated
All relevant information needs to be re-assessed and updated,
daily
The focus word of the day here is DAILY. Your CRM must be used
daily. It must be updated daily.
Source: Frank Perez
link
Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
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