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salesforce.com CRM Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
Customer Relationship Management Software also known as CRM
is software that allows a company to manage their relationships
with their customers by capturing, analyzing, and storage of
customer, partner, vendor details and also internal process
information.
The key functionality of a CRM system is divided into 3 basic
modules these are Marketing, Service and Sales and the 3 aspects
of the system are Operational, Collaborative and Analytical
(these can be implemented in isolation from one another).
Marketing
The marketing module deals with providing functionality of short
term execution of marketing related activities and long term
planning within a company.
Campaign Management - running marketing campaigns using
different communication channels, which targets potential buyers
using a product or a group of products as a message.
Planning - making long term market plans which are quantitative
or qualitative measures. These can be set for a period of time
and for different product groups and geographies.
Lead Management - generating sales related leads which then can
be converted into sales, lead management deals with processing
the leads by carrying out sanity checks and evaluating the
genuineness of the information received and then deciding which
leads are hot and cold.
Service
The service function focuses on how effective the system is of
managing customer service which is planned or unplanned. Below
are some of the functions of the Service module: -
Service Order Management
Service Contract Management
Planned Services management
Warranty Management
Installed Base (Equipment) Management
Service Level Agreement Management
Resource Planning and Scheduling
Knowledge Management (FAQs, How to guides)
Sales
The sales function focuses helping the sales team of the company
to manage and execute the pre-sales process, making it more
organized. The sales team in most companies is responsible for
capturing any leads or opportunities, capturing customer
interaction, the CRM helps them process this data and monitor it
in the future.
Opportunity Management - helps to organize all relevant data
received and captured for a deal to be put into one place, it
could hold data as expected budget, total spending, prospective
customers, key players, products interested in, important dates
and expected closing dates of a deal.
Quotation and Sales Order Management - if an opportunity is
reached the quotation phase a quotation is formed and if this is
won the quotation is turned into a sales order - the sales order
then gets passed to the ERP system.
Activity Management - this represents activities that go on
within the sales and service areas with the interaction with the
customer including meetings, discussions, calls and emails.
Operational - this is the automation of customer support and the
processes that include the company's sales and service
representative.
Collaborative - is the direct communication between the
customers that does not include a company's sales and service
representative.
Analytical - the analysis of customer data which is used for a
broad range of purposes.
The key functionality of a CRM system is divided into 3 basic
modules these are Marketing,
Service and Sales and the 3 aspects of the system are
Operational, Collaborative and Analytical (these can be
implemented in isolation from one another).
Marketing
The marketing module deals with providing functionality of short
term execution of marketing related activities and long term
planning within a company.
Campaign Management - running marketing campaigns using
different communication channels, which targets potential buyers
using a product or a group of products as a message.
Planning - making long term market plans which are quantitative
or qualitative measures. These can be set for a period of time
and for different product groups and geographies.
Lead Management - generating sales related leads which then can
be converted into sales, lead management deals with processing
the leads by carrying out sanity checks and evaluating the
genuineness of the information received and then deciding which
leads are hot and cold.
Service
The service function focuses on how effective the system is of
managing customer service which is planned or unplanned. Below
are some of the functions of the Service module: -
Service Order Management
Service Contract Management
Planned Services management
Warranty Management
Installed Base (Equipment) Management
Service Level Agreement Management
Resource Planning and Scheduling
Knowledge Management (FAQs, How to guides)
Sales
The sales function focuses helping the sales team of the company
to manage and execute the pre-sales process, making it more
organized. The sales team in most companies is responsible for
capturing any leads or opportunities, capturing customer
interaction, the CRM helps them process this data and monitor it
in the future.
Opportunity Management - helps to organize all relevant data
received and captured for a deal to be put into one place, it
could hold data as expected budget, total spending, prospective
customers, key players, products interested in, important dates
and expected closing dates of a deal.
Quotation and Sales Order Management - if an opportunity is
reached the quotation phase a quotation is formed and if this is
won the quotation is turned into a sales order - the sales order
then gets passed to the ERP system.
Activity Management - this represents activities that go on
within the sales and service areas with the interaction with the
customer including meetings, discussions, calls and emails.
Operational - this is the automation of customer support and the
processes that include the company's sales and service
representative.
Collaborative - is the direct communication between the
customers that does not include a company's sales and service
representative.
Analytical - the analysis of customer data which is used for a
broad range of purposes.
Source: Jene Pedder
link
Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
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