Sales Force Automation CRM Solutions
Each of these sales force
automation CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
CRM is a term that is often referred to in marketing. However, there is no
complete agreement upon a single definition. This is because CRM can be
considered from a number of perspectives. In summary, the three perspectives
are:
• Information Technology (IT) perspective
• The Customer Life Cycle (CLC) perspective
• Business Strategy perspective
1. CRM from the Information Technology Perspective.
From the technology perspective, companies often buy into software that will
help to achieve their business goals. For many, CRM is far more than a new
software package, the renaming of traditional customer services, or an
IT-based customer management system to support sales people. However, IT is
vital since it underpins CRM, and has the payoffs associated with modern
technology, such as speed, ease of use, power and memory, and so on.
2. CRM from the Customer Life Cycle (CLC) Perspective.
The Customer Life Cycle (CLC) has obvious similarities with the Product Life
Cycle (PLC). However, CLC focuses upon the creation of and delivery of
lifetime value to the customer i.e. looks at the products of services that
customers need throughout their lives. It is marketing orientated rather
than product orientated. Essentially, CLC is a summary of the key stages in
a customer's relationship with an organisation.
3. CRM from the Business Strategy Perspective.
The Business Strategy perspective has most in common with many of the
lessons and topics contained on this website, and indeed within the field of
marketing itself. The diagram below shows the MarketingTeacher Model of CRM
and Business Strategy. Our model contains three key phases - customer
acquisition, customer retention and customer extension, and three contextual
factors - marketing orientation, value creation and innovative IT.
A commonly cited definition of CRM is that of CRM (UK) Ltd (2002), as
follows:
Customer Relationship Management is the establishment, development,
maintenance and optimisation of long-term mutually valuable relationships
between consumers and organisations.
What, you cry? What does that mean? Let's unpack the definition. The key to
the definition is long-term mutually valuable relationship. This is based
upon a definition of marketing that considers marketing as a mutually
satisfying system of exchanges (for example Baker 2002). So CRM is the
building and maintenance of long-term customer relationships. The
relationship delivers value to customers, and profits to companies. The
relationship is supported (but not driven) by cutting edge IT. The business
strategy is based upon the recruitment, retention and extension of products,
services, solutions or experiences to customers. This is the core of CRM.
Source:
link
Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
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