salesforce.com CRM Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
It's a well known fact that it costs you less money to keep the customers
you have than to attract new ones. Advertising campaigns and promotions all
cost big bucks, and are sometime ineffective. You've seen those faces so
many times before; you know they'll keep coming back. But what if they
don't? And how will you know if they don't come in as frequently, or at all?
If you get creative, and have the right POS software tools, you can
guarantee your customer's loyalty. It's called customer relationship
management. CRM is more than reminding the staff to greet customers; it's
one of the most effective sales building tools available today. If your POS
system doesn't offer it, you're missing the boat!
Your POS software can literally recognize your customers, and say thank you
in the form of special sales, customer credit clubs, and preferred customer
discounts! You can track your customer's loyalty, and offer your customers
financial incentives to keep returning to your shop! CRM s a tool that the
big retailers have been using for many years, and it works. Just think about
how many frequent buyer cards you have in your wallet!
CRM is more than increased sales for you, and discounts for them. Once you
identify that customer, you'll develop a gold mine of information. Now that
you're tracking your customers' purchases, you can rank your customers by
sales volume, best to worst. You can identify frequency of visits, or how
long it's been since they've been in. You can easily identify buying
preferences, and develop your merchandising profile to fit their tastes!
How does it work? It couldn't be simpler! You don't want your volunteers to
slow down operations by doing customer name look up? Just scan the
employees' badges. Even if you're not offering payroll deductions, a huge
other topic for building your business; you can still use those badges to
identify customers at your POS register.
Develop a customer signup sheet, enter those customer names and badge
numbers at your manager's station, and they are immediately available at the
register to your staff! You can offer preferred customer discounts, and
offer merchandise on sale to only those preferred customers.
Display signs around the store identifying preferred customer on-sale
merchandise, so other customers will ask about it! You can offer buy X get X
promotions, or you can start preferred customer credit clubs such as spend X
to get X. And note that those credit clubs make them spend the money first,
before they get their reward - what better way to keep them coming back?
If your POS software is really smart, you can exclude lower profit items
from discount eligibility, or credit club eligibility! Of course, your good
POS software will allow you to closely monitor the affect of these discounts
on your profitability.
Customer relationship management and customer loyalty programs - make them
part of your plan for success!
Sandy McLain
link
Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
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