The Web content management solution is now available on
Salesforce.com's AppExchange marketplace.
Hot Banana, the Web content management solution from J.L.
Halsey, is now available for deployment on salesforce.com's
AppExchange marketplace.
The two-way integration between Hot Banana and Salesforce
enables marketers to better create forms and collect sales data,
resulting in improved evaluation of marketing initiatives and
estimation of return on investment. It allows marketing to
maintain full control over Web forms and landing pages, while
sales teams obtain lead generation data quickly and in their
preferred format.
Hot Banana users can easily build multi-level Web forms with
CAPTCHA validation on basic Web pages or on advanced landing
pages; set up Web analytics, lead source, and conversion
tracking; and transfer the captured lead-generation data from
the Web form to Salesforce without any additional programming or
customization. The data obtained from registrations,
subscriptions, promotions, newsletters and surveys flows
directly into Salesforce, where it can be accessed by the sales
team.
Source: Inc.
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