Enterprise cloud computing company, Salesforce.com CRM has brought
out an update to its CRM mobile application which it says is
aimed at taking full advantage of the new iPhone 3.0 OS software.
Salesforce.com CRM says that with its CRM Mobile,
CRM customers get "instant,
anywhere access to data in their CRM app, as well as custom
Force.com applications directly on their iPhone or iPod touch,
including the ability to cut, paste and copy, clone records,
create custom filters, and manage tasks using a new calendar
interface.
Salesforce.com CRM claims its mobile application is fast approaching
100,000 downloads, and that Salesforce.com CRM is "on pace to cross this
threshold" next month.
And, according to Salesforce.com, its CRM mobile drives productivity
for field sales reps and mobile workers by delivering, among
other benefits, instant access to customer information such as
accounts, contacts and opportunities, point-and-click
customisability, initiation of phone calls and emails from within
CRM, secure data communication and remote device management, with
all data stored on the device encrypted by Salesforce CRM, and
custom or third party applications built natively on the Force.com cloud computing platform which be accessed using its CRM Mobile on the iPhone and iPod touch.
Source: Peter Dinham Link
Related: CRM
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