Last week, I spent some time with Jeremy Roche, CEO, of
Financial Force.com. This is the new entity created by
Saleforce.com CRM Management and Unit 4/Agresso to market the
Coda2Go financial software product line.
When I first chatted with Jeremy, it was early in the week and
before the Dreamforce workshops and seminars really cranked up.
Later, I met with him Thursday just moments before I left the
event. My opinion about Financial Force changed materially in
that time.
Here’s why.
1) In three different seminar sessions, companies that were
users of Salesforce.com’s CRM management marketing automation
products or users of all new applications they had built using
Salesforce.com’s marketing automation Force.com architecture
indicated that they had outgrown their current financial
software solutions and would be checking in with Jeremy
specifically or Financial Force.com in general for a new class
of software.
2) Marc Benioff, CEO of Salesforce.com, even offered, publicly,
to introduce two different executives in different plenary
seminars to Financial Force/Jeremy to help them with their
financial sales CRM software needs.
3) A seminar panel of four Financial Force.com customers was
anything but demure in their praise for the product and the
very, very short time it took to implement.
So, what should this mean for Financial Force.com and its
owners? I believe it’s a pretty rosy course for now unless they
have some sort of service meltdown. Honestly, every customer at
that class knew that Financial Force.com is the top-end
financial software vendor of record for the Force.com sales
force automation platform. Many of them also know that Financial
Force.com is a joint venture that Salesforce.com has a stake in
and supports.
So, if Financial Force.com only markets to the Salesforce.com
sales force management customer base, with training courses and
workshops they’ve got a huge built-in market waiting for them
for the next couple of years. That’s a great problem to have.
Jeremy’s biggest challenge will be secure more of the
mid-to-high end CRM services customers within that sales
automation market segment as that’s the old Coda sweet spot.
Let’s see how they perform.
Source: Brian Sommer
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Related: Salesforce.com CRM
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