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Sales Force Management Solutions
Each of these Sales Force
Management solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
A decision to deploy CRM is a major strategy initiative and
often companies are faced with questions regarding the
usefulness of CRM. Even though CRM spending is on the rise, the
number of CRM deployments that are failing is also very high and
this leads to doubts and misconceptions about the efficacy of
CRM. Moreover, most companies that deploy CRM report
unsatisfactory ROI. Given below are some common fears and
misconceptions harbored by companies looking to deploy CRM.
1. CRM is not for everybody - Most people harbor an idea that
CRM is meant only for big companies and even at an individual
level employees feel that you need to be especially qualified to
master CRM processes, this approach bordering on rank neglect of
CRM processes affects adoption rates within the company. Issues
of data security, skepticism regarding the competitive advantage
gained by deploying CRM and lack of clarity concerning the
changes in roles and responsibilities are some of the issues
that cloud opinions on CRM.
2. CRM is too disruptive - Often employees are unwilling to make
alterations in their manner of working. Habits acquired over
years of following set processes are hard to change; more so
when employees are convinced that a change is not required and
the one being proposed i.e. CRM is only going to be a disruptive
influence. There is often a deep down insecurity of being
rendered redundant in the new scheme of things.
3. CRM exacerbates the problem of conflicting data - Another
falsity arising from an individual's irrational fear of
technology. But it's not entirely a misconception. Very often
CRM deployments cannot successfully integrate the new CRM
software with legacy databases and this can create frustrations
for the end user; however this is not sufficient grounds for
holding a grudge against the concept. Proper deployment and
correct user training can prevent many data-related mishaps that
occur if CRM is not implemented correctly.
4. CRM does not make it easy - A common doubt raised by
prospective CRM is that running the system requires inputting
vast amounts of data; following CRM procedures eats into a sales
person's time which he could otherwise utilize for generating
and following up with leads. Again not true. CRM makes lead
generation that much easier and plugging data is a team effort
wherein everyone from the sales persons to the IT admin has a
role to play.
5. CRM is a cure-all - A misconception more commonly found with
the decision makers who do their best to spread and percolate
their unwarranted enthusiasm throughout the company and in doing
so they set unrealistic expectations from the system. CRM cannot
help if business strategies are not in place and business
processes are not followed in a competent manner.
Source: Piyush Bakshi
link
Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
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