salesforce.com CRM Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
Though created with the utmost advanced technology and
packaged with the promise of making your business one
smooth-sailing dream, CRM should be viewed as a tool that
creates magic and NOT as magic itself.
Too often, CRM is assumed to function like the acclaimed Ronco
Rotisserie, with the philosophy of "set it and forget it". With
that mentality, it is no wonder that over 50% of CRM
implementations fail before even going live. Businesses alike
need to understand that you can't simply buy a CRM system and
expect it to do all the work for you. Instead, companies need to
recognize their role as the CRM driver, guiding the system from
point A to B, according to their well-thought-out roadmap and
clear vision.
Use it or lose it
Companies express a great amount of enthusiasm prior to
implementing a CRM system. Once the system goes live, the
enthusiasm begins to dwindle as they quickly come to realize
that the system is only as good as the people who are using it.
After all, the system can't input data, optimize client
relationships and drive the sales cycle without human
interaction. Yet, so many businesses blame the system for
failing, when all along it was their lack of commitment and use.
Strategize in order to Optimize
Commitment to a CRM system can come in many forms. However, the
most crucial form of commitment is that of developing a
full-proof strategy to accompany and compliment the system's
capabilities. If the company adopts a CRM prior to assessing
their needs and aligning their requirements to the system's
functionalities, the system will be incapable of delivering
those magical results. Companies should approach this problem by
taking the time to construct a roadmap of where they currently
stand and where they would like there company to go.
From there, they can assess what role the CRM system will play
in their journey and furthermore, how best to optimize on what
the system can offer.
You're in it for the Long Haul
Apart from relying on the CRM system to do it's magic, companies
also fail to view the system as a long-term solution and instead
perceive it as a quick fix. With that being said, companies need
to learn and optimize on all of the system's features and
functionalities. From sales automation, to marketing initiatives
and reporting, the CRM system should provide the company with
the key tools they need to simplify and enhance their business
model. The system needs to become a part of the company culture
and integrate itself into the company's daily routines. If they
fail to do so, the ability for that system to foster development
and growth for the company will be limited and will most likely
lead to failure.
Once precise goals are set, a clear blueprint is established and
sufficient commitment is recognized, the implementation of a CRM
system can allow a business to take off with flying colors.
Beginning with enhancing organizational performance and then
ending with a tighter work flow and sales cycle, CRM can become
an invaluable tool for any organization.
Source: Corie Kaftalovich
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