salesforce.com CRM Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
Customer Relationship Management (CRM) has become real
market. We are now seeing trends in the way CRM vendors compete
in this evolving market place.
CRM Vendor Competitive Moves
We evaluated CRM competitive
behavior in 2010. To induce trial of new customers, we have seen
vendors implement:
A. 'Try before you buy' - marketing strategies, with offers of
'Free 30 day to 90 day' CRM trial periods.
B. 'Limited time offers' whereby low-cost/user entry-level fees
were fixed for up to a year. Microsoft CRM Dynamics offer of
$34/month for 1 year, is an example of this strategy.
C. Offers for 'free migrations' from CRM A to CRM B.
While all three strategies can induce trial effectively, CRM
vendors will still have to address a common customer concern.
That concern is: "what limitations will we run in down the road
with this vendor? As well, even though the CRM service is
offered free (for limited time), there always are real in-house
/ professional costs of migrating, such as data preparation,
user training and so on. Free does not exist.
Trial & Comparing CRM
A Granny Smith ain't no Fuji Apple: they
don't taste the same, they don't cost the same. Some apples are
best for kid school bag snacks and others best for apple pie.
Likewise, the solutions offered by Microsoft CRM Dynamics,
Salesforce.com or Oracle are similar but different. They respond
to different user requirements and have different cost profiles.
And the offer of fruit on the market stand, in the CRM market
there are literally hundreds of vendors offering plausible
solutions that may befit any particular organization.
All vendors have their own particular advantages and ability to
deliver unique features. For example, Microsoft CRM Dynamics
will leverage 'Microsoft Shops' where they can integrate it with
existing Microsoft software suites, such as Office 2010 or
SharePoint. In contrast, Salesforce.com has Chatter.
CRMHelpdesksoftware.com coined the term of Chatter being 'Facebook
for the Enterprise'.
Source: Vera Lang
link
Contact us for a free sales and marketing consultation on the effectiveness of your current go-to-market strategies and to discuss how our RevGen
Sales Systems can improve your bottom line.
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