salesforce.com CRM Solutions
Each of these salesforce.com
CRM solutions are grounded in best practices collected from hundreds of thousands of sales professionals supported over three decades. You will increase the velocity of your sales cycle, eliminate sales bottle necks and maximize your sales team’s effectiveness in less than 30 days.
Baker Sales Systems will help you:
- Significantly expand
the capacity of your sales, marketing and
business development teams
- Improve the
efficiency of your sales prospecting funnel
- Dramatically decrease
your sales cycles
- Promote selling
clarity, motivation and sales proficiency
- Expand the geographic
reach of your marketing, sales and customer
services organizations
- Dramatically reduce
the time required to roll out sales improvement
initiatives
CRM, or Customer Relationship Management, is a company-wide
business strategy designed to reduce costs and increase
profitability by solidifying customer satisfaction, loyalty, and
advocacy. True CRM brings together information from all data
sources within an organization (and where appropriate, from
outside the organization) to give one, holistic view of each
customer in real time. This allows customer facing employees in
such areas as sales, customer support, and marketing to make
quick yet informed decisions on everything from cross-selling
and upselling opportunities to target marketing strategies to
competitive positioning tactics.
CRM, or Customer Relationship Management, is a company-wide
business strategy designed to reduce costs and increase
profitability by solidifying customer loyalty. True CRM brings
together information from all data sources within an
organization (and where appropriate, from outside the
organization) to give one, holistic view of each customer in
real time. This allows customer facing employees in such areas
as sales, customer support, and marketing to make quick yet
informed decisions on everything from cross-selling and
upselling opportunities to target marketing strategies to
competitive positioning tactics.
Once thought of as a type of software, CRM has evolved into a
customer-centric philosophy that must permeate an entire
organization. There are three key elements to a successful CRM
initiative: people, process, and technology. The people
throughout a company-from the CEO to each and every customer
service rep-need to buy in to and support CRM. A company's
business processes must be reengineered to bolster its CRM
initiative, often from the view of, How can this process better
serve the customer? Firms must select the right technology to
drive these improved processes, provide the best data to the
employees, and be easy enough to operate that users won't balk.
If one of these three foundations is not sound, the entire CRM
structure will crumble.
It's a strategy used to learn more about customers' needs and
behaviors in order to develop stronger relationships with them.
After all, good customer relationships are at the heart of
business success. There are many technological components to
CRM, but thinking about CRM in primarily technological terms is
a mistake. The more useful way to think about CRM is as a
process that will help bring together lots of pieces of
information about customers, sales, marketing effectiveness,
responsiveness and market trends.
If customer relationships are the heart of business success,
then CRM is the valve the pumps a company's life blood. As such,
CRM is best suited to help businesses use people, processes, and
technology to gain insight into the behavior and value of
customers. This insight allows for improved customer service,
increased call center efficiency, added cross-sell and upsell
opportunities, improved close rates, streamlined sales and
marketing processes, improved customer profiling and targeting,
reduced costs, and increased share of customer and overall
profitability.
This sounds like a panacea, but CRM is not without its
challenges. For CRM to be truly effective, an organization must
convince its staff that change is good and that CRM will benefit
them. Then it must analyze its business processes to decide
which need to be reengineered and how best to go about it. Next
is to decide what kind of customer information is relevant and
how it will be used. Finally, a team of carefully selected
executives must choose the right technology to automate what it
is that needs to be automated. This process, depending upon the
size of the company and the breadth of data, can take anywhere
from a few weeks to a year or more. And although some firms are
using Web-based CRM technologies for only hundreds of dollars
per month per user, large companies may spends millions to
purchase, install, and customize the technology required to
support its CRM initiative.
Source: unknown author
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