Many people, including some in the sales profession, believe that sales training is a waste of time and money. A popular belief is that sales people are born to sell, and that an individual either "has it" or they don’t, and nothing can be done in sales training to change it.

This belief has been proven to be wrong. Selling is a learned skill. Many of the beliefs about the skills required for success are much different than those actually necessary.

Below is a list of truths about the sales profession:

Sales is a learned skill. A sales rep will never reach their true potential until this fact is accepted. True professionals take sales training and study and practice the skills proven to be effective.

Sales calls can be made any time. Many sales reps actually believe sales calls can only be made after 9:00 or before 3:00. The professional knows someone prefers 7:00 a.m. and others work evenings. Professionals find people to see them for a full day every day.

The minds controls most sales. This is why many sales come in succession. It’s often called a lucky streak, but it isn’t. It is the sales rep "assuming the sale" without faking it. The previous successful sale programs the brain to believe the next one will buy also, and it often happens as a result. It is a 100% true belief that the buyer is going to buy today.

Good telemarketing is critical. Work backwards and determine how many calls are necessary to develop a full week of appointments. This number is the amount of calls that must be made each week.

Increase selling time. The only time that is real "value added" is the time spent with the prospect or customer. The time getting an appointment, traveling to and from locations, completing paper work, and attending meetings is an incidental necessity, but not value added. Do all of these tasks outside of the high value added hours. Increasing value added selling time can be learned using lean manufacturing and six sigma principles.

Learn to Close. Closing is the skill in the profession most learned in sales training. When a prospect objects about the price, color, service, or anything else, the sales pro who takes sales training knows exactly how to respond, down to the specific words. At the point of the objection, there is no time to think; sales training takes over. All thought should be directed toward body language and preparing the next 3-4 steps in the sales cycle.

Learn sales techniques. Sales training techniques are not tricks, and no sales rep would be effective trying to trick someone into buying. Some believe closing is using tricks but it is not true. It is simply being an effective negotiator helping the customer make a buying decision. For example, with a service objection such as the length of after-sale service being too short, sales training tells us that the sales rep should use a "right angle close". This negotiation is simply stating the answer with a buying question, such as "If I can get the two week service changed to four, will you give us a try today"?

Sales training can help make professional sales people even if they are not "born sellers".
Carl Wright http://www.1stcourses.com/