"Marketing Strategy: New Business from Old Clients"

"Business Marketing: Warming Up to Cold Calls"

"Business to Business Marketing: Making Sales His Number-One Priority"

"During the Sale"

Best Practice Benchmarking and Gap Analysis

Best Practice Benchmarking and Gap Analysis is the first step in Baker Communications’ process to uncover the “current state” of a selling organization’s strengths and weaknesses. Analysis starts by identifying our client’s unique selling culture, primary selling model / approach, terms and definitions, current operational processes, selling resource structures, compensation and rewards systems and the technologies used to support their sales system. The result is a clear picture of the current selling practice.

From this vantage point, Baker Communications’ Consultants will identify “internal” best practices as a foundation to expand on solid existing business practices already in place. This snapshot is then compared to “external” industry best practices. Opportunities for optimization and improvement will surface by layering both the internal and external comparisons over the “current state” of the analysis stage through Baker’s Sales Consulting Process.

Our step-by-step approach to Gap Analysis looks like this:

Identify & document "go to market" strategy at enterprise level.

Identify geographic markers & sales force organizational structures.

Develop analysis structure & identify short list of internal best practice locations.

Conduct & document discovery & interview session with best practice locations.

Identify external best-practices in similar industries and "go to market" strategies.

Compare to internal best practice locations and identify Gaps to prioritize.