Every business and industry has its own style of selling that defines its “sales” culture. There are many ways to sell effectively. In an attempt to balance limited resources, many companies struggle with deploying the most effective sales model.

There are many “go-to-market” strategies that use outside, inside or hybrid structures. These choices are further compounded by options such as reorganizing into a centralized, decentralized or outsourcing model. Baker Sales Systems assists in developing the most cost effective sales strategy by using the knowledge gained from Best Practices Benchmarking and Baker Sales Systems’ Gap Analysis combined with Sales & Marketing Business Intelligence to create a balanced approach designed to ensure the greatest chance of success.

Baker Sales Systems first analyzes and documents how the clients current sales organization “goes-to-market.” With these results, a comparison is made between the existing model and external best practices within similar industries. The result is a clear understanding of the strengths and weaknesses that exist within the sales organization. Baker Sales Systems then fills the gaps with appropriate externally defined best practices. The next step is to develop a logical sales cycle that is aligned with the sales model. Once the sales cycle is developed then the supporting processes, policies and procedures can begin to be developed with confidence.

Our step-by-step approach to Sales Models :

Identify & document current "go to market" strategy and sales model.

Compare "go-to-market" strategy to external best-practices in similar market spaces.

Identify gaps and internal best practices.

Develop action plan to fill gaps and proliferate internal best practices.

Develop appropriate sales cycle in alignment with new model.

Begin forming sales processes in support of the new sales model and cycle.