Negotiation Cycle: Neutralizing 10 Negotiation Tactics

Module Objectives:

  • Learn when and how negotiating tactics are used during sales conversations
  • Identify the 10 most common negotiation tactics and how they affect your sales calls
  • Practice effective skills for neutralizing each tactic and get the conversation back on track

Field Work:

  • Identify the top five most commonly encountered negotiation tactics.
  • Select countering strategies and implement them with three accounts.
  • Provide a summary of the effectiveness of these strategies in neutralizing these common tactics.

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