Success Stories:

Medtronics - $800,000

Mustang Power - $585,000

Bayer - $300,000

Sun Microsystems - $675,000

Related Audio:

Listen to President and CEO Walter Rogers interview on WS Talk Radio discussing the Sales Performance Improvement

Listen to Walter Rogers present for the American Marketing Associations on the topic of Sales and Marketing Disconnect.

 
 

RevGen by Baker Sales Systems...What People Are Saying

As a Senior Sales Manager I am reminded that, like most, I have a tendency to 'feature dump' on the many merits of the Grand Wailea Resort Hotel & Spa. By using open-ended questions, and actively listening to the customers' responses, you can easily glean the information/features that the client is most Interested in and spend more time focusing on what is meaningful to the client.

Leigh Drewry. CMP. Senior Sales Manner - NoCal/Pacific NW Region


As a new Sales Manager, the skills I learned in RevGen help give me confidence to talk to clients on the phone without worrying about how to handle an objection. Practicing in the training helped, but the best calls happened when I received coaching as I was talking with actual clients.

Delia Guiterrez. Sales Manager - Small Groups and International


I love this concept! It really opened my eyes to turn off the "sales spiel" and focus on what really keeps the clients up at night. It's given me a whole new perspective and approach to my everyday Interactions.

Jennifer Tom - Senior National Sales Manager - Southeast and Associations


We were happy to receive an RFP for a new program as a direct result of our RevGen efforts early this year (The Ripple Effect.). . .the lead is for 50 rooms for 5 nights. Nicole had spoke with this woman during our Initial RevGen calls and discovered definable potential and now it is paying off. Thanks again for helping us change our sales efforts and I'm sure we'll continue to see business for months (and years!) to come.

Pepper Dombroski - Director of Sales


Hilton Boston Regional Sales Center. February 2009

For me, I am grateful that we finally have a systemic way to handle solicitation that is thoughtful, targeted and appropriate...and the fact that the sales team embraces this new way of prospecting makes my job much easier! We no longer pull a list, divide and conquer: we execute on-going new business development strategically and by market segment in order to maximize our return.

Julie Brandon. Director. Sales Operations


The RevGen tool turns a "cold" call into a "warm" call. The tips and training targeting the first 30 seconds of a solicitation call have totally changed the way I look at solicitation. It is so much easier to reach out to customers this way. I also love the idea of reaching out to a very specific list of HPTs versus our "shot gun" telefocus strategy. A message has so much more impact when it's meaningful.

Rebecca James. Senior Sales Manager


I think that RevGen really makes cold calls obsolete. It warms up the call by having something specific to reference - and It takes a good minute for the customer to even realize it's a "solicitation." By the time they do realize it - you're already enough Into the conversation to potentially have some decent Information. The extra time ensures you're not hung up on or cut off, which eliminates being discouraged and increases motivation to continue!

Susan Grgach. Sales Manager


Being able to talk about the email we had previously sent was great. Taking the cold call out of the picture and having a definite topic of conversation definitely makes soliciting easier. Most people were happy to chat about their company and what is going on in their industry right now - and they appreciated what we were doing.

Tara Lano Sales Manager


I think the RevGen plays are a great way to generate market specific business and create buzz for the hotel in general. Its targeted approach makes the client feel as though they were specifically thought about, especially when zeroing in on the value proposition our property offers them. Like any marketing strategy there is a lot of leg work to be done, and follow up is certainly key to the success of the program, but overall I think it has made me a better sales person with new, or possibly reinvented, tools to have a consistent approach.

Christine Sarmatzis. Catering Sales Manager
 

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